Ideas are easy.
Distribution is the moat.
Reverse-engineer how the companies you admire actually got their first customers — channel by channel, week by week. No fluff, no thought-leadership, just receipts.
Six companies, six
different routes to revenue.
Each story breaks down the channel mix, the timeline, the playbook, and the metrics. Same problem. Different distribution.
Map the playbook in
three honest steps.
Find the companies that already won
Filter by Consumer AI, Dev tools, SaaS — whatever you're shipping. Surface the companies that nailed distribution in your space.
Channel mix, timeline, & exact tactics
Every story shows what % of growth came from which channel, when each milestone hit, and the tactical moves that actually mattered.
Copy what fits, ignore the rest
The playbook section gives you concrete steps you can run this week. Not "build a brand." Actual moves: post here, hire this, ship that.
Find stories by
distribution route.
Every study is tagged to the channel that drove the bulk of early growth. Pick a route and see who's already run it.
Built something that grew?
Tell us how you got there.
Reach 14k founders
where they're already paying attention.
Native sponsor placements live inside the library — alongside real case studies, not in a sidebar. Founders who read distribution playbooks are the same founders shopping for the tools you sell.
Buy a slot →